Use our free Markup Calculator to calculate selling price, profit, markup percentage, and profit margin. Enter your cost and markup to find the selling price, or enter cost and selling price to calculate the markup.
Markup Calculator
Calculate selling price, markup, profit, and profit margin.
How to Use the Markup Calculator
Choose what you want to calculate.
To calculate a selling price, enter the cost price and markup percentage. The calculator will show the selling price, profit, and equivalent profit margin.
To find the markup percentage, enter the cost price and selling price. The calculator will calculate the markup, profit, and profit margin.
You can also select a currency for displaying monetary values. The currency selector changes the displayed symbol but does not perform currency conversion.
What Is Markup?
Markup is the amount added to the cost of a product or service to determine its selling price.
Markup is usually expressed as a percentage of the original cost.
For example, if a product costs $50 and you apply a 50% markup, the markup amount is $25.
The selling price is therefore:
$50 + $25 = $75
Markup Calculator Formula
The formula for calculating markup is:
Markup % = (Selling Price − Cost Price) ÷ Cost Price × 100
To calculate a selling price from a markup percentage:
Selling Price = Cost Price × (1 + Markup % ÷ 100)
For example, with a cost of $80 and a 25% markup:
Selling Price = $80 × (1 + 25 ÷ 100)
Selling Price = $100
The profit is:
$100 − $80 = $20
How to Calculate Selling Price With the Markup Calculator
To calculate a selling price, convert the markup percentage to a decimal and multiply it by the cost. Then add the markup amount to the original cost.
For example:
Cost Price: $120
Markup: 30%
Markup amount:
$120 × 0.30 = $36
Selling price:
$120 + $36 = $156
The selling price is $156, producing a profit of $36.
How to Calculate Markup Percentage
If you already know the cost and selling price, first calculate the profit:
Profit = Selling Price − Cost Price
Then divide the profit by the cost and multiply by 100.
For example:
Cost Price: $80
Selling Price: $100
Profit:
$100 − $80 = $20
Markup:
$20 ÷ $80 × 100 = 25%
The markup is 25%.
Markup vs. Profit Margin
Markup and profit margin are related, but they are not the same percentage.
Markup is calculated from cost.
Profit margin is calculated from selling price.
For example, consider a product that costs $50 and sells for $75.
Profit:
$75 − $50 = $25
Markup:
$25 ÷ $50 × 100 = 50%
Profit margin:
$25 ÷ $75 × 100 = 33.33%
Therefore, a 50% markup produces a 33.33% profit margin in this example.
This distinction is important when setting prices because using markup and margin interchangeably can produce different results.
For another explanation of the relationship between markup and profit margin, see Shopify’s Profit Margin Calculator.
To calculate margins, target selling prices, and costs directly, use our Profit Margin Calculator.
Markup Calculator Examples
What Is a 20% Markup on $100?
A 20% markup on $100 is $20.
$100 × 20% = $20
Selling price:
$100 + $20 = $120
What Is a 50% Markup on $40?
A 50% markup on $40 is $20.
Selling price:
$40 + $20 = $60
The profit margin on the $60 selling price is approximately 33.33%.
What Is the Markup From $60 to $90?
The profit is:
$90 − $60 = $30
Markup:
$30 ÷ $60 × 100 = 50%
The markup is 50%.
Can Markup Be Negative?
Yes. Negative markup can occur when a product is sold for less than its cost.
For example, if an item costs $100 and sells for $80:
Profit = $80 − $100 = −$20
Markup = −$20 ÷ $100 × 100 = −20%
This represents a loss rather than a profit.
Markup Calculator Frequently Asked Questions
What Is a Markup Calculator?
A markup calculator determines selling price, markup percentage, profit, and profit margin using cost and pricing information.
How Do I Calculate a 30% Markup?
Multiply the cost by 30% and add the result to the original cost. For a $100 cost, a 30% markup produces a selling price of $130.
Is a 50% Markup the Same as a 50% Profit Margin?
No. A 50% markup means the profit equals 50% of the cost. Profit margin measures profit as a percentage of the selling price. A 50% markup corresponds to a profit margin of approximately 33.33%.
Can I Calculate Markup From Cost and Selling Price?
Yes. Subtract cost from selling price to find profit, divide the profit by cost, and multiply by 100.
Can a Markup Be More Than 100%?
Yes. A markup can exceed 100%. For example, an item costing $40 and selling for $100 has a profit of $60 and a markup of 150%.
Does the Currency Affect the Calculation?
No. The formulas work the same way for any currency. The currency selector only changes how monetary values are displayed and does not convert currencies.
Related Calculators
Percentage Calculator — Calculate percentages, percentage changes, increases, decreases, and percentage differences.
Discount Calculator — Calculate sale prices, savings, discount percentages, and original prices.
Tip Calculator — Calculate tips, split bills, and find the total amount per person.